Not just the team that finally lifts the World Cup on July 11 will be winners. So will be the official sponsors. And FIFA will make sure of that. They’re banning anyone not selling “official” merchandise. One of the companies poised to make billions is soft drink manufacturer Coco Cola.
Their global ad campaign is nuts. Have a Coke and smile.
Motherwell, the Scottish Football Club who introduced a sophisticated passing game and a collective team approach to spectators in South Africa, are once again at the forefront of the game’s development. This time Motherwell are showing how to tackle the hooligans that hang out in far too many board rooms.
According to a report by Gavin McCafferty in today’s “Scotsman“, Motherwell plan to bring two fans on to their board as a first step towards the aim of making the club owned wholly by supporters. There will be a £300 one-off fee, with a voluntarily annual fee of £50 thereafter to retain benefits. More wealthy supporters and businesses can pay up to £25,000 to join, with added benefits, but each member will have one vote. The members will vote representatives on to the club’s board, initially two, but chief executive Leeann Dempster yesterday revealed the end game was full ownership and total democracy in running the Lanarkshire club.
About 300 fans turned up at an open meeting on Monday and Dempster was encouraged by the general feedback from supporters. “They can contribute to the financial security of the club,” Dempster said. “This is the first time they have the opportunity to be properly involved. I think that’s what excites people the most – the thought of being able to nominate or be nominated to be on the board. Two members of the society will be on the board. They will enact the wants of the other members. “We want to get to a stage where that will develop further and more members will come on to the board. Hopefully to a point where, once it’s clear that the model is working, we can transition full ownership of the club over to the society. You can’t go from a model of having one benefactor on the board to the next day having supporters running the club. That would cause enormous problems. So we’re not naive enough to think you can just do that and forget about it.”